ALDESA, Turkey 2011-2017

Creative Direction, Brand Development and Luxury Real Estate Marketing Strategy

Aldesa was an Istanbul based luxury real estate developer specializing in the creation and international marketing of ultra luxury villas, private residences, and exclusive lifestyle properties across Türkiye’s Aegean and Mediterranean coastlines.

As Creative Director, I led the complete development of the company’s brand identity, marketing communications, sales strategy, visual positioning, and creative execution. My role extended beyond traditional creative leadership, encompassing the strategic planning required to effectively position high value properties within both domestic and international markets.

The primary objective was to establish Aldesa as a distinctive luxury brand capable of competing within the global premium real estate sector while showcasing the unique lifestyle opportunities offered by Türkiye’s most desirable coastal destinations.

Working closely with sales and executive teams, I developed communication strategies designed to attract high net worth buyers from Europe, North America, Russia, and the Middle East. Every aspect of the brand experience was carefully aligned to support the sales process, from initial brand perception through to customer engagement and property presentation.

I directed the development of the brand identity system, sales materials, advertising campaigns, digital platforms, presentation tools, and marketing communications. In addition, I was responsible for the creation and supervision of visual content, including architectural imagery, lifestyle storytelling, photography direction, and promotional materials used across multiple international markets.

The creative strategy focused on elevating each property beyond its physical attributes, positioning Aldesa developments as lifestyle investments defined by exclusivity, architectural quality, privacy, and long term value.

By integrating branding, sales strategy, visual communication, and customer experience into a unified system, the company was able to present a consistent and compelling luxury proposition across every customer touchpoint.

Responsibilities

Creative Direction

Brand Development

Brand Positioning

Luxury Real Estate Marketing Strategy

International Sales Communication

Advertising Strategy

Art Direction

Visual Identity Development

Website Strategy and Development

Sales Presentation Systems

Marketing Communications

Photography Direction

Architectural Visual Development

Content Strategy

Creative Production Oversight

Customer Experience Design